A practical guide to evaluating the structure beneath your practice

Essential Practice Assessment Guide

A practical guide to evaluating

the structure beneath your practice.

Use the Essential Practice Assessment Guide to examine the core areas that determine whether your practice is aligned, dependable, profitable, and prepared for what comes next.

Identify structural vulnerabilities in your practice

Benchmark your fees and financial performance

Evaluate your team's accountability and culture

Assess your systems, KPIs, and operational gaps

Discover your clearest path to sustainable growth

100% free. No credit card required. We respect your privacy.

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Take the guided online audit — answer 16 questions and get your personalized score instantly.

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Complimentary Service

The Practice Profitability Audit

Every sound transformation begins with an honest assessment of the existing structure. This comprehensive, data-driven analysis examines every major revenue and expense driver in your practice — delivered by Liz personally.

A $4,000 Service — Offered to You at No Cost
01

Production

Gross & net production by provider and procedure code

02

Collections

Collection rate, A/R aging, write-offs, and outstanding balances

03

Insurance & Fees

What insurance is actually costing you per plan

04

Hygiene Department

Your single largest untapped revenue source

05

Team & Overhead

Controllable expenses benchmarked against industry standards

06

New Patients

Growth engine — source, cost, value, and conversion

07

Case Acceptance

The gap between diagnosis and completed dentistry

08

Owner Income & Profits

What the practice actually pays you — and what it should

How It Works

Step 1

Request the Audit

Fill out the form below. Check your email for your report checklist and secure upload link.

Step 2

Pull Your Reports

Download the checklist and pull the listed reports from your practice management software.

Step 3

Upload Securely

Submit your reports through our encrypted upload portal. Your data stays private.

Step 4

Get Your Findings

Liz reviews your data and delivers a written findings summary with your top opportunities.

Watch: What the Profitability Audit Reveals

Video coming soon — check back shortly

Request Your Audit

Claim Your Free Practice
Profitability Audit

Enter your details below. You'll receive an email with your report checklist (PDF) and a secure link to upload your practice documents.

100% confidential. Your data is never shared. Unsubscribe anytime.

Inside the Guide

What You'll Discover.

Financial Performance Audit

Benchmark your production, collections, overhead, and fee schedule against industry standards to identify exactly where you're underperforming.

Systems & Operations Review

Evaluate your scheduling, case acceptance, recall, and front-office systems to uncover the operational gaps costing you patients and revenue.

Team & Culture Assessment

Assess your team's accountability, communication, and culture — because your team is either your greatest asset or your biggest liability.

Leadership & Vision Clarity

Evaluate whether your practice has a clear vision, defined KPIs, and the leadership infrastructure to execute on your goals consistently.

Liz Lord — Practice Transformation Strategist

About the Author

Liz Lord

Founder & Chief Architect, The Professional Transformation Institute

With over 30 years in dentistry and a team bringing a century of combined experience, Liz has helped practice owners across the United States and Canada achieve sustainable growth, go fully out-of-network, and build practices that work for them — not the other way around. She begins every engagement by understanding what the owner wants the practice to make possible — then builds the strategy around that vision.

Learn more about Liz

"Before working with Liz, I didn't know my fees were nearly 50% below industry averages — or that key systems in my practice simply weren't being followed. Liz performed a comprehensive analysis, helped me go fully out of network, and rebuilt our systems from the ground up. Last year I achieved over 20% growth despite dropping all insurance, including Delta Dental."

Dr. Tim S.

Oral & Maxillofacial Surgeon · Long Beach, CA

Ready to go deeper?

The guide is just the beginning. Schedule a conversation with Liz and explore how PTI can help you design, reconstruct, and scale your practice with intention.